Assistance With the Digitalization of Housewife Products in Tanggulangin
Pendampingan Digitalisasi Produk Ibu Rumah Tangga di Tanggulangin
DOI:
https://doi.org/10.21070/ups.4394Keywords:
UMKM, Branding, Media Social, digitalizationAbstract
Micro, small and medium enterprises (MSMEs) are a business sector that includes various types of businesses with micro, small to medium scale. Mrs. Anis is a home-based business person who sells many items including the fashion category including clothes, bags, head accessories, and others. Mrs. Anis's business has started since 2017, in marketing her goods only by word of mouth without selling online but can have resellers and sells well. Mrs. Anis's business does not yet have her own brand. So in this case the author makes the output for this Community Service Activity, namely a logo for the online shop, makes packaging labels, and provides assistance in terms of using E-commerce. By having her own brand, the products that Ibu Anis sells are expected to be able to compete with other products.
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References
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