DOI of the published article https://doi.org/10.31764/jpmb.v7i3.16788
Improving Marketin and Identity of Jumputrejo Village Crackers Products Through the Creation of Logo and Packaging
Peningkatan Pemasaran dan Identitas Produk Kerupuk Desa Jumputrejo Melalui Pembuatan Logo dan Kemasan
DOI:
https://doi.org/10.21070/ups.4366Keywords:
Logo, Packaging, Trading Business, CrackersAbstract
Logos have an important role in marketing as well as identity on a product that is useful for differentiating one product from another. In addition to the logo as a product identity, packaging also functions as an attraction so that consumers buy the products being marketed, but on the other hand many business actors ignore the importance of these two things to increase the selling power of their trade products. Therefore, in this Community Service (PKM) activity which was carried out in Jumputrejo Village, Sukodono District, Sidoarjo Regency, the target was Trading Business actors (UD) engaged in food products, namely crackers. The implementation of PKM is carried out using training methods and observation techniques through literature studies and field observations. Further observations by observing the product.
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