Analysis Of Relationship Marketing, Trust, And Customer Value On Customer Loyalty At The Indah Embroidery Shop In Sidoarjo
Analisis Relationship Marketing, Trust, Dan Customer Value Terhadap Loyalitas Pelanggan Pada Toko Indah Bordir Sidoarjo
DOI:
https://doi.org/10.21070/ups.436Keywords:
Relationship Marketing, Trust, Customer Value, Loyalitas PelangganAbstract
The purpose of this study is to find out relationship marketing, trust and customer value have a simultaneous effect on loyalty. In this study the approach used is a quantitative approach, because this research is presented with numerical data. quantitative research is a process of finding knowledge that uses data in the form of numbers as a tool to analyze anything you want to know. The results of this study indicate that Relationship marketing, trust, and customer value have a partial or simultaneous influence on customer loyalty at Indah Embroidery Sidoarjo. Thus it can be stated that any increase in the value of the relationship marketing, trust and customer value variables together will increase the value of customer loyalty.
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