The Influence of Sales Promotion, Shopping Lifestyle, and Hedonic Shopping Motivation on Impulsive Buying Decisions in Shopee Consumers in Sidoarjo
Pengaruh Sales Promotion, Shopping Lifestyle, dan Hedonic Shopping Motivation terhadap keputusan Impulsive Buying pada konsumen Shopee di Sidoarjo
DOI:
https://doi.org/10.21070/ups.4335Keywords:
Sales Promotion, Shopping Lifestyle, Hedonic Shopping Motivation, Impulsive buyingAbstract
This study aims to determine the influence of Sales Promotion, Shopping Lifestyle, and Hedonic Shopping Motivation on Impulsive Buying Decisions among Shopee consumers in Sidoarjo. This research uses quantitative methods. The total sample in this study was 100 respondents. Samples were taken using the Nonprobability Sampling technique with the Purposive Sampling method. Data analysis in this study used SPSS 25 for Windows. The results of this research show that the Sales Promotion variable has a significant effect on Impulsive Buying, Shopping Lifestyle has a significant effect on Impulsive Buying, and Hedonic Shopping Motivation has a significant effect on Impulsive Buying among Shopee consumers in Sidoarjo.
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