Utilization of the Facebook Marketplace as a Marketing Media and Promotional Media in Improving the MSME Economy of Pottery Pot Crafts in Kemangsen Village
Pemanfataan Marketplace Facebook Sebagai Media Marketing dan Media Promosi Dalam Meningkatakan Ekonomi UMKM Kerajinan Pot Gerabah Di Desa Kemangsen
DOI:
https://doi.org/10.21070/ups.4324Keywords:
Marketplace, Facebook, Earthenware PotsAbstract
This community service is entitled "Utilization of the Facebook Marketplace as a Marketing Media and Promotional Media in Increasing the Economy of MSMES for Pottery Pot Crafts in Kemangsen Village". Pottery pots are craft pots made of cement and clay which have various shapes. Kemangsen Village is known as a pot maker and seller village that has been making pots since 1998. Many residents make a living from producing these pots. In the village of Kemangsen there are many pot manufacturers who produce pots of various types and shapes. In 2020 or since the COVID-19 pandemic, the sales of MSMES in Kemangsen Village have decreased. In an era like now, people are familiar with social media and are also widely used as a medium for buying and selling online. Therefore, researchers want to advance the pot manufacturers in Kemangsen village so they are not left behind in this modern era.
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