Training of Branding MSME Piscok and Pukis
Pelatihan Branding UMKM Piscok dan Pukis
DOI:
https://doi.org/10.21070/ups.4309Keywords:
Training, Mentoring, MSMEAbstract
A new way for people to become entrepreneurs is micro, small and medium enterprises (MSMEs). However, some MSMEs find it difficult to attract buyers to be interested in the products they sell. Sellers of pukis and piscok, or brown bananas, have the same problem. The aim of this community service program by means of training is to educate consumers about how to attract customers with products. To make our production attract the attention of customers, there are several important elements that need to be considered. This includes the presence of a logo and product name, using a tagline to attract customer attention, and marketing the product via social media. The results of this training will help explain what logo, banner, menu list, packaging (stamp) and promotion on social media you want.
Downloads
References
Agustina, R., Dwanoko, Y. S., & Suprianto, D. (2021). Pelatihan Desain Logo Dan Kemasan Produk UMKM di Wilayah Sekarpuro Kecamatan Pakis Kabupaten Malang. Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS, 4(1), 69-76. https://doi.org/10.31328/js.v4i1.1732
Ferbita, L. V., Setianti, Y., & Dida, S. (2020). Strategi digital branding Lembaga Ilmu Pengetahuan Indonesia (LIPI) melalui media sosial. Jurnal Ilmu Komunikasi Acta Diurna, 16(2), 113–136. https://doi.org/10.20884/1.actadiurna.2020.12.2.2865
Hermawan, S., Rochmaniah, A., & Rahayu, R. A. (2020). Peningkatan Pengetahuan dan Ketrampilan UMKM Kuliner melalui Pelatihan Akuntansi, Branding, dan Halal Food. In Seminar Nasional ADPI Mengabdi Untuk Negeri (pp. 19–24).
Muhardono, A., & Satrio, D. (2021). Pelatihan Dan Pendampingan Digital Marketing Bagi Pelaku UMKM di Desa Kertoharjo Kelurahan Kuripan Kertoharjo. E-Amal: Jurnal Pengabdian Kepada Masyarakat, 1(3), 359–368. https://doi.org/10.47492/eamal.v1i3.888
Nasution, M., & Afandi, A. (2022). Pelatihan dan Pendampingan Penggunaan Digital Marketing kepada Pelaku UMKM di Desa Saentis Kabupaten Deli Serdang. Fusion: Jurnal Pengabdian kepada Masyarakat, 1(1), 58–65.
Perdana, B. B., Pratama, S. D., Faturohman, B. A., & Sugiharti, A. (2022). Perancangan Website sebagai Media Promosi Outlet Every Mart Bandara Husein Sastranegara Bandung. Wacadesain, 3(2), 70-80. https://doi.org/10.51977/wacadesain.v3i2.915
Prasetio, A. N., & Indriani, F. (2022). Analisis Pengaruh Kredibilitas Influencer dan Disclosure of Sponsorship terhadap Keputusan Pembelian Konsumen melalui Brand Attitude sebagai Variabel Intervening (Studi Pada Konsumen Generasi Z di Instagram). Diponegoro Journal of Management, 11(5), 1-12.
Saifulloh, M. (2021). Branding Product Pelaku Usaha Mikro Kecil Menengah Kuningan Barat Jakarta Selatan. Jurnal Pustaka Dianmas, 1(1), 28–33.
Sholichah, M., & Febriana, P. (2022). Self-Image Construction in New Media through the Instagram Application (Semiotic Analysis of@ maudyayunda Instagram posts). Jurnal Spektrum Komunikasi, 10(2), 177–186. https://doi.org/10.21070/ups.384
Sari, W. P., & Irena, L. (2022). Komunikasi Visual melalui Foto Produk untuk Meningkatkan Nilai Jual Produk UMKM. Jurnal Bakti Masyarakat Indonesia, 4(3), 633–642. https://doi.org/10.24912/jbmi.v4i3.13271
Sipayung, R. C., Pasaribu, R. M., & Matondang, V. (2023). Pelatihan Pengelolaan Media Sosial (Instagram) Bagi Pelaku UMKM di Kabupaten Samosir. Jurnal Abdimas Bina Bangsa, 4(2), 1107-1114. https://doi.org/10.46306/jabb.v4i2.547L.
Liu and H. Miao, "A specification based approach to testing polymorphic attributes," in Formal Methods and Software Engineering: Proc.of the 6th Int. Conf. on Formal Engineering Methods, ICFEM 2004, Seattle, WA, USA, November 8-12, 2004, J. Davies, W.
Schulte, M. Barnett, Eds. Berlin: Springer, 2004. pp. 306-19.
Susanto, B., Hadianto, A., Chariri, F. N., Rochman, M., Syaukani, M. M., & Daniswara, A. A. (2020). Penggunaan Digital Marketing untuk Memperluas Pasar dan Meningkatkan Daya Saing UMKM. Community Empowerment, 6(1), 42–47. https://doi.org/10.31603/ce.4244
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
