The Influence of Big Data Technology on Financial Performance and Competitive Advantage Studies of Go Public Companies in Indonesia's Banking Sector
Pengaruh Teknologi Big data Terhadap Financial performance Dan Competitive advantage Studi Pada Perusahaan Go public Di Indonesia Sektor Perbankan
DOI:
https://doi.org/10.21070/ups.422Keywords:
big data technology, financial performance, competitive advantageAbstract
The goal of this study is to determine the extent to which big data technology influences financial performance and competitive advantage in Indonesian banks that have gone public. The method used is quantitative and utilizes secondary data. The 43 banks in Indonesia that went public participated in this study as a population. While the sample size is up to 20 banks. After collecting the data, it is then processed using robust regression analysis through the R Studio application. This study finds that big data technology does
not have a significant impact on financial performance, that big data technology has a significant impact on competitive advantage, that competitive advantage has a significant impact on financial performance, and that big data technology has a significant impact on financial performance and competitive advantage, which acts as an intervening variable.
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