The Effect of Brand Image, Brand Loyalty and Brand Awareness on Purchasing Decisions for Toyota Cars in Sidoarjo City
Pengaruh Brand Image, Brand Loyalty dan Brand Awareness terhadap Keputusan Pembelian Mobil Toyota di Sidoarjo
DOI:
https://doi.org/10.21070/ups.4177Keywords:
Brand Image, Brand Loyalty, Brand Awareness, Purchasing DecisionsAbstract
This research aims to determine whether there is an influence and value of the relationship between Brand Image, Brand Loyalty and Brand Awareness on partial and simultaneous purchasing decisions. Apart from that, the aim of this research is to determine the highest value that influences purchasing decisions, as well as to predict the level of purchasing decisions for Toyota cars in Sidoarjo Regency in the future. The samples used were 96 Toyota car consumers in Sidoarjo. The necessary information is collected through a questionnaire. The data analysis method is linear regression using SPSS version 26 statistical tools.
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