Photography Training and Online Catalog Creation for Food Stalls in Tebel Village to Boost Brand Awareness
Pelatihan Fotografi dan Pembuatan Katalog Online Pada Kedai Makanan di Desa Tebel Sebagai Penguatan Brand Awareness
DOI:
https://doi.org/10.21070/ups.4171Keywords:
MSMEs, Economy, Catalog Digital, Instagram PhotographAbstract
Online Catalogs have become essential for business actors amidst the ongoing technological developments. The widespread usage of the internet has enabled Online Catalogs to have a broad and limitless marketing reach. The lack of understanding among business owners about the function of an Online Catalog poses a challenge for them. Therefore, our service team is collaborating with Micro, Small, and Medium Enterprises (MSMEs) located in Tebel Village by providing training in product photography and creating an Online Catalog. The objective of this program is to enhance the product photography skills of the community partners and raise awareness of the significance of Online Catalogs. This way, the community partners can reach a wider market and develop their business economy. The program was conducted over one day through socialization and training. The activity involved three participants from two MSMEs, namely Sico and Sarapan Makbozz.
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