Photography Training and Online Catalog Creation for Food Stalls in Tebel Village to Boost Brand Awareness
Pelatihan Fotografi dan Pembuatan Katalog Online Pada Kedai Makanan di Desa Tebel Sebagai Penguatan Brand Awareness
DOI:
https://doi.org/10.21070/ups.4171Keywords:
MSMEs, Economy, Catalog Digital, Instagram PhotographAbstract
Online Catalogs have become essential for business actors amidst the ongoing technological developments. The widespread usage of the internet has enabled Online Catalogs to have a broad and limitless marketing reach. The lack of understanding among business owners about the function of an Online Catalog poses a challenge for them. Therefore, our service team is collaborating with Micro, Small, and Medium Enterprises (MSMEs) located in Tebel Village by providing training in product photography and creating an Online Catalog. The objective of this program is to enhance the product photography skills of the community partners and raise awareness of the significance of Online Catalogs. This way, the community partners can reach a wider market and develop their business economy. The program was conducted over one day through socialization and training. The activity involved three participants from two MSMEs, namely Sico and Sarapan Makbozz.
Downloads
References
Abdurrahman, G., Oktavianto, H., Habibie, E. Y., & Hadiyatullah, A. W. (n.d.). Pelatihan Digital Marketing Pada UMKM Sebagai Penunjang Kegiatan Promosi Dan Pemasaran.
Achjari, D. (2000). Potensi Manfaat Dan Problem Di E-Commerce. Jurnal Ekonomi Dan Bisnis Indonesia, 15(3), 388–395. http://www.amazon.com
Agusta, R., & Fatkhurohman, A. (2019). Pengembangan Fotografi Produk Dalam Pemasaran Digital Produk Konveksi Zubs di Yogyakarta. Jurnal Ilmu Komputer, 313–318.
Fitria, H. A. (2019). Analisis Dampak Usaha Mikro Kecil dan Menengah (UMKM) terhadap Kesejahteraan Masyarakat (Studi pada Sentra Industri Kecil Roti Desa Kalimalang Kecamatan Sukorejo Kabupaten Ponorogo). Doctoral Dissertation, IAIN Ponorogo.
Halim, A. (2020). Pengaruh Pertumbuhan Usaha Mikro, Kecil Dan Menengah Terhadap Pertumbuhan Ekonomi Kabupaten Mamuju. Jurnal Ilmiah Ekonomi Pembangunan, 1(2), 157–172. https://stiemmamuju.e- journal.id/GJIEP/article/view/39
Harahap, H. S., Dewi, N. K., & Ningrum, E. P. (2021). Pemanfaatan Digital Marketing Bagi UMKM. Jurnal Loyalitas Sosial: Journal of Community Service in Humanities and Social Sciences, 3(2), 77. https://doi.org/10.32493/jls.v3i2.p77-85
Handayani, Sri, dkk. (2016). Sistem Informasi E-Commerce Untuk Jaringan Penjualan Sepeda Motor Bekas Kabupaten Kampar (Studi Kasus Adira Finance). Jurnal Rekayasa Dan Manajemen Sistem Informasi. Vol. 2. No 2. Agustus 2016.
Iqbal, M. (2020). Pengaruh Pelaksanaan E Katalog Dalam Pengadaan Barang/Jasa Pemerintah Terhadap Umkm. Jurnal Usm Law Review, 3(1), 77. https://doi.org/10.26623/julr.v3i1.2204
Kretova, Aleksandra. 2013. Product Photography for an Online Store and Printed Catalogue. Helsinki Metropolia University of Applied Sciences, Helsinki.
Poppy Febriana. (2017). Kemunculan Industri Media dan Teori Masyarakat Massa. 1–3. http://eprints.umsida.ac.id/688/1/SP - TEORI MASYARAKAT MASSA.pdf
Prasetyo, P. E. (2008). Peran Usaha Mikro Kecil dan Menengah (UMKM) dalam Kebijakan Penanggulangan Kemiskinan dan Pengangguran. AKMENIKA UPY, 2(1).
Putri, S. (2020). Kontribusi UMKM terhadap Pendapatan Masyarakat Ponorogo: Analisis Ekonomi Islam tentang Strategi Bertahan di Masa Pandemi Covid-19. Jurnal of Economic Studies, 4(2).
Saing, D., & Alwendi, U. (2020). Penerapan E-Commerce Dalam Meningkatkan. Jurnal Manajemen Bisnis, 17(3), 1–9. http://journal.undiknas.ac.id/index.php/magister-manajemen/
Susanti, E. (2020). PELATIHAN DIGITAL MARKETING DALAM UPAYA PENGEMBANGAN USAHA BERBASIS TEKNOLOGI PADA UMKM DI DESA SAYANG KECAMATAN JATINANGOR. Sawala : Jurnal Pengabdian Masyarakat Pembangunan Sosial, Desa Dan Masyarakat, 1(2), 36. https://doi.org/10.24198/sawala.v1i2.26588
Wayan Rustiarini, N., Putu Nita Anggraini, N., & Ketut Sassu Budi Satwam, I. (2021). PERANCANGAN KATALOG PRODUK UNTUK MENINGKATKAN PENJUALAN UMKM. 5(5). https://doi.org/10.31764/jmm.v5i5.58 42
Wilantara, R. F. (2016). Strategi dan Kebijakan Pembangunan UMKM. Bandung: Refika Aditama.
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
