MSME Support Through Social Media Management Activities on Instagram for Entrepreneurship
Dukungan UMKM Melalui Kegiatan Pengelolaan Media Sosial di Instagram untuk Kewirausahaan
DOI:
https://doi.org/10.21070/ups.4167Keywords:
Branding, Instagram, Marketing, MSMEAbstract
Helping those in need without seeking payment is the aim of community service programs. This community project teaches MSME business owners 24sweetness and Anskitchen more about digital marketing while also assisting them with Instagram social media management. MSMEs are not tech aware and still use very little marketing. Therefore, with the assistance of MSMEs and Instagram social media management, it may attract customers and increase sales at 24sweetness and Anskitchen. With this service, the process of implementation commences with content production assistance, interviews, and observations. The intended content generation process begins with product photographs and videos and continues with updating Instagram feeds, writing captions, sorting, and editing sessions. The results of the service showed an increase in client interest, especially on the Anskitchen and 24sweetness Instagram profiles. The marketing plan, which includes creating the required content for marketing on Instagram—a visually appealing and platform—is also known to MSME owners concurrently.
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