The Video Marketing, Price And Product Quality On The Purchase Intention Of Shopee Marketplace Users
Pengaruh Video Marketing, Harga Dan Kualitas Produk Terhadap Minat Beli Pengguna Marketplace Shopee
DOI:
https://doi.org/10.21070/ups.4156Keywords:
Video Marketing, Price, Product QualitiyAbstract
This research aims to analyze the partial and simultaneous effects of Video Marketing, price and Produk Quality on the Purchase Interest of Shopee Marketplace users in Sidoarjo Regency. The samples used in this article consists of 100 respondents. Thi study employs an explanatury associative method, and the sample selection uses a non- probability sampling method known as purposive sampling. The data analysis approach applied is multiple linear regressions, and the sample size is determined using the slovin formula. The results indicate that the variabels of Video Marketing and Product Quality do not have a significant effect on the Purchase Interest of Shopeecustomers. However, for the price variable, the obtained result shows a positive and significant influence. The simultaneous test (f-test) also indicates a positive and significant effect on the Purchase Interesty of Shopee Custamers.
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