The Influence of Green Place, Green Product, and Green Promotion on Interest in Buying Environmentally Friendly Products
Pengaruh Green Place, Green Product, dan Green Promotion Terhadap Minat Beli Produk Ramah Lingkungan
DOI:
https://doi.org/10.21070/ups.4086Keywords:
Green place, Green product, Green promotion, buying interestAbstract
This research aims to determine the influence of green places, green products, and green promotion on interest in purchasing environmentally friendly products. The main problem in this research is the large amount of plastic use which causes the ecosystem to be polluted due to the actions of humans who do not care about the environment. The research uses quantitative methods. The sampling technique used is probability sampling, using the Random Sampling method. In calculations using the Cochran Formula, the result was 96.04, so the minimum number was 96 samples from people who live in Sidoarjo. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing t test, R test, R2 test using the SPSS version 22 application program. The results of this research prove that green place has a significant effect on buying interest. Green products have a significant effect on buying interest. green promotion has a significant effect on purchasing interest. The three variables simultaneously have a significant effect on buying interest
Downloads
References
a. Z. Utomo and b. M. Dwiyanto, “pengaruh green marketing dalam sosialisasi ‘diet kantong plastik’ terhadap keputusan pembelian pada produk eco bag (tas belanja ramah lingkungan) alfamart melalui minat beli sebagai variabel intervening (studi pada konsumen alfamart di kabupaten pati),” diponegoro j. Manag., vol. 11, no. 5, pp. 1–15, 2022, [online]. Available: http://ejournal-s1.undip.ac.id/index.php/dbr
s. Maya triana, “pengaruh green marketing mix terhadap value perception dan minat beli konsumen the body shop di kota mataram,” jmm unram, pp. 115–129, 2019.
r. Dwi oktaviani, “pengaruh green marketing mix terhadap minat beli produk love beauty and planet di jakarta,” vol. 3, no. Syntax idea, pp. 1586–1597, 2021.
f. C. Dan h. K. Tunjungsari, “pengaruh green marketing mix terhadap minat beli konsumen pada produk the body shop di jakarta barat,” vol. 1, no. 2, pp. 456–461, 2019.
f. Budianti and e. Nurtjahjadi, “pengaruh green product dan persepsi harga terhadap minat beli produk tupperware ( the influence of green product and perceived price on interest in buying tupperware products ),” j. Akuntansi, keuangan, dan manaj., vol. 4, no. 3, pp. 195–207, 2023.
h. Y. Nita, “pengaruh health awareness, green product dan social media advertising terhadap minat beli jamu di masa covid-19 dalam perspektif bisnis islam (studi penelitian pada generasi y dan z di provinsi lampung),” pp. 41–44, 2021, [online]. Available: http://repository.radenintan.ac.id/18630/1/perpus pusat bab 1 dan 2.pdf
r. R. Elvierayani and f. Choiroh, “pengaruh green product dan green price terhadap minat beli konsumen pada produk tupperware (studi kasus pada mahasiswa manajemen fe unisla),” mandalika math. Educ. J., vol. 2, no. 1, pp. 67–75, 2020, doi: 10.29303/jm.v2i1.1751.
k. B. Sienatra, “efek green marketing mix terhadap minat beli produk ramah lingkungan,” j. Manaj. Bisnis dan kewirausahaan, vol. 5, no. 2, pp. 220–225, 2021.
m. Al, a. Widarko, and m. Tody, “pengaruh green product, green price, green place, dan minat beli terhadap keputusan pembelian produk pepsodent,” e – j. Ris. Manaj., vol. 12, no. 01, pp. 1181–1192, 2023.
f. Mauludi, “strategi green marketing mix dalam meningkatkan citra merek pijakbumi dan loyalitas pelanggan milenial,” repository.uinjkt.ac.id, pp. 14–20, 2021, [online]. Available: https://repository.uinjkt.ac.id/dspace/handle/123456789/58605%0ahttps://repository.uinjkt.ac.id/dspace/bitstream/123456789/58605/1/fachmi mauludi-feb.pdf
i. S. Gani, d. Pane, and f. Amansyah, “pengaruh green marketing terhadap minat beli produk avoskin,” j. Bus. Adm., vol. 2, no. 2, pp. 71–82, 2022.
o. Irvanto and s. Sujana, “pengaruh desain produk, pengetahuan produk, dan kesadaran merek terhadap minat beli produk eiger,” j. Ilm. Manaj. Kesatuan, vol. 8, no. 2, pp. 105–126, 2020, doi: 10.37641/jimkes.v8i2.331.
m. Rachmawaty and i. Hasbi, “pengaruh green marketing dan brand image terhadap minat beli amdk ades (studi pada konsumen produk air minum dalam kemasan ades di indonesia),” j. Bisnis dan kaji. Strateg. Manaj., vol. 4, no. 1, pp. 71–79, 2020, doi: 10.35308/jbkan.v4i1.1893.
d. Firmansyah and dede, “teknik pengambilan sampel umum dalam metodologi penelitian: literature review,” j. Ilm. Pendidik. Holistik, vol. 1, no. 2, pp. 85–114, 2022, doi: 10.55927/jiph.v1i2.937.
b. Refilda and e. Sabariah, “pengaruh bauran promosi dan harga terhadap minat beli produk televisi berbayar transvision pt. Indonusa telemedia,” pengaruh bauran promosi dan harga terhadap minat beli prod. Telev. Berbayar transvision pt. Indonusa telemedia, vol. 1, pp. 68–73, 2023.
e. S. E. Krismi budi sienatra, “efek green marketing mix terhadap minat beli produk ramah lingkungan,” 2021.
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
