DOI of the published article https://doi.org/10.31539/costing.v7i2.8250
Development Of Lifestyle, Brand Awareness And Social Media Marketing On Erigo Brand Purchase Decisions
Perkembangan Lifestyle Dan Sosial Media Marketing Terhadap Keputusan Pembelian Brand Erigo
DOI:
https://doi.org/10.21070/ups.4040Keywords:
Lifestyle, Awaneres Brand, Social Media Marketing, Purchasing Decisions, Erigo BrandAbstract
This research was conducted to determine the influence of lifestyle, brand awareness, and social media marketing on Le Minerale purchasing decisions. The main problem in this research is that the Top Brand Index value of the Erigo brand is ranked third, with many competitors. This research uses a quantitative method, descriptive research type and uses a random sampling method with a sample size of 96 respondents. This research uses data collection techniques using questionnaires. The data analysis technique used in this research is multiple linear regression analysis using SPSS statistical tools. Based on the results of research and discussions that have been carried out and described, it can be concluded that lifestyle, brand awareness and social media marketing influence the decision to purchase Erigo Lbrnd.
Downloads
References
“Raffi Ahmad Dan Fuji Bagikan Keseruan Di Kampanye 7.7 Shopee Live Bombastis Sale”, [Online]. Available: Https://Sentralberita.Com/2023/06/Raffi-Ahmad-Dan-Fuji-Bagikan-Keseruan-Di-Kampanye-7-7-Shopee-Live-
Bombastis-Sale/
Mardiana Makmun, “Cerita Muhammad Sadad Jatuh Bangun Membesarkan Retail Fashion Erigo,” Apr. 2022, [Online]. Available: Https://Investor.Id/Lifestyle/291183/Cerita-Muhammad-Sadad-Jatuh-Bangun-Membesarkan-
Retail-Fashion-Erigo
“Strategi Marketing Erigo Melalui Konten Media Sosial”, [Online]. Available: Https://Www.Kompasiana.Com/Putrisimamora/61a6f7da06310e3b3b09e1f2/Strategi-Marketing-Erigo-Melalui-
Konten-Media-Sosial
“15 Brand Baju Terkenal Di Indonesia, Dari Lokal Sampai Luar!”, [Online]. Available: Https://Www.Idntimes.Com/Men/Style/Yogama-Wisnu-Oktyandito/Brand-Baju-Terkenal-Di-Indonesia?Page=All
N. Rahmayanti1 And , Muchammad Saifuddin2, “Pengaruh Brand Image, Harga, Dan Fashion Lifestyle Terhadap Keputusan Pembelian Pakaian Branded Preloved Di Thriftshop Online Instagram,” Vol. Volume 4 Nomer 2, Tahun 2021.
A. A. Purwati, Y. Yusrizal, And I. C. Ramadhani, “Pengaruh Life Style, Kualitas Produk Dan Store Image Terhadap Keputusan Pembelian,” J. Manag. Bussines Jomb, Vol. 1, No. 1, Pp. 22–36, May 2019, Doi: 10.31539/Jomb.V1i1.652.
A. S. Bela, “Pengaruh Celebrity Endorser, Lifestyle Dan Brand Awareness Terhadap Keputusan Pembelian Produk Eiger Pada Mahasiswa Manajemen Universitas Muhammadiyah Gresik,” Vol. 3, No. 1, 2023.
M. Suryahadi, H. D. Mulyana, Y. Abdullah, And I. M. C. Mandira, “Pengaruh Celebrity Endorsement, Price, Digital Marketing, Brand Image Terhadap Keputusan Pembelian (Studi Pada Umkm Ekonomi Kreatif Subsektor Fashion Di Tasikmalaya),” J. Ilm. Manaj. Dan Bisnis, Vol. 7, No. 2, Pp. 125–141, Dec. 2022, Doi: 10.38043/Jimb.V7i2.3825.
A. Z. M. Rachman And M. A. Firmansyah, “Pengaruh Kualitas Produk Harga Dan Lifestyle Terhadap Keputusan Pembelian Pakaian Bekas Di Badkidswear Surabaya,” Vol. 2, No. 2, 2022.
E. A. Maidah And D. K. Sari, “Pengaruh Price Discount, Fashion Involvement Dan Shopping Lifestyle Terhadap Impulse Buying Pada Pengguna Brand Erigo Apparel Di Sidoarjo,” Balance Econ. Bus. Manag. Account. J., Vol. 19, No. 2, P. 165, Jul. 2022, Doi: 10.30651/Blc.V19i2.13014.
M. Afifurrahman And M. E. Saputri, “Pengaruh Fashion Lifestyle Dan Self Image Terhadap Impulse Buying Pakaian Thrifting Di Kota Bandung”.
“Brand Awareness As Mediator Affects Brand Ambassadors And Brand Image Towards Purchase Decisions On Rabbani Muslimah Clothing Products Brand Awareness Sebagai Pemediasi Mempengaruhi Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Pada Produk Busana Muslimah Rabbani,” Vol. Vol 3(3), 2022.
Y. R. Adhawiyah, U. Trunojoyo, And M. I. Anshori, “Peran Pemasaran Media Sosial Dalam Menciptakan Keputusan Pembelian Melalui Kesadaran Merek (Studi Pada Instagram Clothing Line Bangjo),” Vol. 14, No. 2, 2019.
Nurul Hidayah1, , Digor Mufti 2, , Rokhimah3, And , Nahda Inayah4, “Pengaruh Lifestyle Dan Brand Awareness Terhadap Keputusan Pembelian Produk Erigo (Studi Pada Konsumen Toko Zeus Di Kota Sorong),” Vol. Vol.3 No.4, Sep. 2022.
P. Mirnasari And L. T. Putri, “Pengaruh Display, Promosi Media Sosial Dan Lokasi Terhadap Keputusan Pembelian Pada Ivo Fashion Cabang Bangkinang Kota,” Vol. 3, No. 1, 2023.
Rifqi Agianto1, , Anggi Setiawati2, And , Ricky Firmansyah3, “Pengaruh Interpersonal Skill Pada Social Media Marketing Instagram Terhadap Keputusan Pembelian Produk Fashion Erigo,” Vol. Vol. 3. No. 2, Apr. 2022.
K. S. Sarah, R. Hurriyati, And H. Hendrayati, “Analisis Social Media Marketing Melalui Instagram Terhadap Keputusan Pembelian Pada Produk Clothing Linkswear,” J. Manaj., Vol. 12, No. 3, P. 397, Oct. 2021, Doi: 10.32832/Jm-Uika.V12i3.4877.
Nurul Hidayah1, , Digor Mufti 2, , Rokhimah3, And , Nahda Inayah4, “Pengaruh Lifestyle Dan Brand Awareness Terhadap Keputusan Pembelian Produk Erigo (Studi Pada Konsumen Toko Zeus Di Kota Sorong),” Vol. Vol.3 No.4, Sep. 2022.
Faisal Rizal,And Abdulrahman, "Pengaruh Celebrity Endorser, Citra Merek Dan Kesadaran Merek Terhadap Keputusan Pembelian Produk Erigo Secara Online," Jurnal Sosiologi Indonesia., Vol 2, No 2, 2023.
“Nurul Hidayah1, , Digor Mufti 2, , Rokhimah3, And , Nahda Inayah4, “Pengaruh Lifestyle Dan Brand Awareness Terhadap Keputusan Pembelian Produk Erigo (Studi Pada Konsumen Toko Zeus Di Kota Sorong),” Vol. Vol.3 No.4, Sep. 2022.
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
