Marketing Strategy Of Gold Pawn Products At Bank Syariah Indonesia KC Jenggolo Sidoarjo
Strategi Pemasaran Produk Gadai Emas Di Bank Syariah Indonesia KC Jenggolo Sidoarjo
DOI:
https://doi.org/10.21070/ups.396Keywords:
Marketing StrategyAbstract
Bank Syariah Indonesia KC Jenggolo has a product, namely gold pawning, which aims to help the community in financing it. In marketing gold pawning products, there is still a lack of marketing. Therefore, people also still do not know and do not understand what gold pawning is. In developing this research using a type of qualitative research, namely conducting interview techniques, data observation and literature study. From the research results obtained, every year the income in gold pawning products is increasing. BSI KC Jenggolo carries out a promotion that attracts the public, including by giving gifts or souvenirs within a predetermined period of time and the amount of withdrawal of funds
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