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The Influence of Product Quality, Price, Place, and Promotion on Purchase Decisions Fore Coffee in Buduran District


Pengaruh Kualitas Produk, Harga, Tempat, dan Promosi Terhadap Keputusan Pembelian Fore Coffee di Kecamatan Buduran

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DOI:

https://doi.org/10.21070/ups.3956

Keywords:

Product Quality, Price, Place, Promotion, Purchase Decision

Abstract

This study is to determine the effect of product quality, price, place and promotion on purchasing decisions for Fore Coffee in Buduran District. Research using quantitative methods. The sampling technique used is Probability Sampling, using the Random Sampling method. In the calculation using the Cochran Formula, the result is 96.04, so the minimum number is 96 samples from consumers who have purchased Fore Coffee in Buduran District. The analytical tools used in this study are validity test, reliability test, classical assumption test, multiple linear regression analysis, t test hypothesis tester, R test, R2 test using the SPSS version 22 application program. The results of this study prove that product quality has a significant effect on purchasing decisions. Price has a significant effect on purchasing decisions. Place has a significant effect on purchasing decisions. Promotion has a significant effect on purchasing decisions

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