The Role of Shopping Life Style and Fashion Involvement in the Impulse Buying of Sidoarjo People at the Eiger Adventure Store Sidoarjo
Peran Shopping Life Style Dan Fashion involvement Terhadap Impulse Buying Masyarakat Sidoarjo Pada Eiger Adventure Store Sidoarjo
DOI:
https://doi.org/10.21070/ups.3923Keywords:
Shopping Lifestyle, Fashion Involvement, Impulse BuyingAbstract
This research aims to find out how Fashion Involvement and Shopping Lifestyle influence the Impulsive Buying of Sidoarjo people at the Eiger Store Sidoarjo, to find out the extent to which these two variables influence consumer behavior in carrying out Impulsive Buying. This research uses quantitative methods. The sample size was determined using a purposive sampling formula, namely 100 respondents. Data collection was carried out by distributing questionnaires. The data obtained were analyzed using multiple linear analysis methods which were processed using the SPSS program. The partial research results show that the Fashion Involvement variable has a positive and significant influence on Impulsive Buying and the Shopping Lifestyle variable has a positive and significant influence on Impulsive Buying. Meanwhile, the research results simultaneously show that the two independent variables have a positive and significant influence on Impulsive Buying.
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