Application of SWOT Analysis on Syariah Marketing Strategy of Easy Wadiah Savings Products at BSI KC Sidoarjo Jenggolo
Penerapan Analisis SWOT pada Strategi Pemasaran Syariah Produk Tabungan Easy Wadiah di BSI KC Sidoarjo Jenggolo
DOI:
https://doi.org/10.21070/ups.3880Keywords:
SWOT Analysis, Syariah Marketing Strategy, Easy Wadiah SavingsAbstract
Easy wadiah savings is one of the savings accounts offered by Bank Syariah Indonesia KC Sidoarjo Jenggolo, with the aim that customers can save money and transact easily and cheaply. Due to the lack of knowledge about products at Bank Syariah Indonesia, some people still consider it the same as Conventional Banks. Therefore, Bank Syariah Indonesia must implement the right marketing strategy to increase the market share of easy wadiah savings users. This research uses qualitative research types, by conducting observation techniques, documentation, literature studies and interviews. The results of this study show that the opening of easy wadiah savings increases every day. This is inseparable from the promotional activities carried out by Bank Syariah Indonesia KC Sidoarjo Jenggolo by implementing a marketing mix including product, place, promotion, place, people, process, physical evidence.
Downloads
References
D. Windiasari, A. Budianto, and I. D. Bastaman, “Analisis SWOT Dalam Menentukan Strategi Pemasaran Produk Skincare,” J. Ilmu Manaj., vol. 6, no. 3, pp. 805–814, 2022, [Online]. Available: journal.uny.ac.id/index.php/jim/article/viewFile/34175/14289.
S. N. Muhaeni, P. I. Apsari, M. Yusron, and A. Setiyowati, “Analisis Penerapan Strategi Pemasaran Produk Tabungan Easy Wadiah,” Musyarakah J. Sharia Econ., vol. 2, no. 1, pp. 29–42, 2022, doi: 10.24269/mjse.v2i1.5288.
M. Meilanti and L. Fitria, “Strategi Pemasaran Produk Tabungan, Giro dan Deposito PT. Bank Sinarmas Tbk Cabang Dumai,” J. Ilm. Ekon. dan Pajak, vol. 1, no. 1, pp. 30–34, 2021, [Online]. Available: www.banksinarmas.com,.
M. Anastasia and R. Oktafia, “Strategi Pemasaran Syariah Dalam Meningkatkan Daya Saing Umkm Kerupuk Desa Tlasih Tulangan Sidoarjo,” J. Tabarru’ Islam. Bank. Financ., vol. 4, no. 2, pp. 431–444, 2021, doi: 10.25299/jtb.2021.vol4(2).7773.
C. E. Rismadayanti, “Strategi pemasaran produk gadai emas di bank syariah indonesia kc jenggola sidoarjo,” J. Tabarru’ Islam. Bank. Financ., vol. 6, no. 1, p. 312, 2023.
R. Agrosamdhyo, “Implementasi Bauran Pemasaran Terhadap Produk Simpanan Pada PT. BANK SYARIAH INDONESIA (BSI) Kantor Cabang Pembantu A.Yani Singaraja,” Widya Balina, vol. 6, no. 11, pp. 1–6, 2021, doi: 10.53958/wb.v6i11.71.
A. A, T. T, and I. I, “Strategi Pemasaran Produk Tabungan Meningkatkan Minat Masyarakat di Bank Syariah Indonesia KCP Takalar Sulawesi Selatan,” J. Huk. Ekon. Syariah, vol. 5, no. 2, p. 169, 2022, doi: 10.30595/jhes.v5i2.13792.
S. F. Haya and K. Tambunan, “Strategi Pemasaran Produk Tabungan Easy Wadi’ah PT Bank Syariah TBK KCP Medan Pulo Brayan,” J. Ilmu Komputer, Ekon. dan Manaj., vol. 1, no. 1, pp. 129–138, 2022.
D. Lestari, Masruchin, and F. Nur Latifah, “Penerapan Strategi Pemasaran Syariah Pada Umkm Franchise Pentol Kabul Dalam Meningkatkan Pendapatan,” J. Tabarru’ Islam. Bank. Financ., vol. 5, no. 1, pp. 216–229, 2022, doi: 10.25299/jtb.2022.vol5(1).9243.
W. Syafa’at and A. Wahid, “Strategi Pemasaran Produk Sepatu Menggunakan Metode Analisis Swot Dengan Matrik Ifas Dan Efas Di Pt. Bagoes Tjipta Karya,” J. Knowl. Ind. Eng., vol. 7, no. 3, pp. 108–117, 2020, [Online]. Available: http://jurnal.yudharta.ac.id/v2/index.php/jkie.
D. D. S. Ningsih and M. R. Maika, “Strategi Bauran Pemasaran 4P Dalam Menentukan Sumber Modal Usaha Syariah Pedagang Pasar di Sidoarjo,” J. Ilm. Ekon. Islam, vol. 6, no. 3, p. 693, 2020, doi: 10.29040/jiei.v6i3.1464.
N. Ardiani and Masruchin, “Sharia Compliance Contracts Of Muamalat Bank Fund Distribution Products,” Perisai Islam. Bank. Financ. J., vol. 6, no. 2, pp. 126–134, 2022, doi: 10.21070/perisai.v6i2.1613.
I. Nawawi and A. Permadi, “Pengaruh Karakteristik Pemasaran Syariah dan Reputasi Perusahaan Terhadap Kepuasan Nasabah Terhadap PT. Bank Muamalat Indonesia Cabang Malang,” RISK J. Ris. bisnis dan Ekon., vol. 3, no. 2, pp. 25–38, 2022.
D. A. Agustina and D. Krisnaningsih, “‘Pengaruh Penggunaan Bsi Mobile Terhadap Kepuasan Nasabah Di Bsicabang Jenggolo,’” J. Tabarru’ Islam. Bank. Financ., vol. Volume 6 N, pp. 180–185, 2023.
A. M. Ikhsan, N. Nur’aeni, and M. Mintarsih, “SWOT Analysis in the Marketing Strategy for Easy Wadiah Savings Products at Bank Syariah Indonesia, Sub-Branch Office of Buah Batu 2 Bandung,” Indones. J. Econ. Manag., vol. 3, no. 1, pp. 99–105, 2022, doi: 10.35313/ijem.v3i1.4646.
Downloads
Additional Files
Posted
License
Copyright (c) 2024 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
