Tiktok New Media Analysis as Personal Branding (Qualitative Description Study On Tiktok Account @Vmuliana)
Analisis Media Baru Tiktok Sebagai Personal Branding (Studi Deskriptif Kualitatif Pada Akun Tiktok @Vmuliana)
DOI:
https://doi.org/10.21070/ups.385Keywords:
New Media, TitokAbstract
Along with the rapid development of technology and followed by the development of new media, it has its own influence on the creation of various sites interacting through the virtual world. This study aims to find out how the new media Tiktok as a personal branding tool for Vina A. Muliana. The problem is focused on the personal branding of Vina A. Muliana, in order to approach this problem, the theoretical reference of the eight main concepts of personal branding (the eight laws of personal branding) is used. The data is collected through videos or descriptions published on the Tiktok account @vmuliana using a qualitative approach. This study concludes that Vina Muliana's personal branding through her Tiktok account (@vmuliana) fulfills all eight main concepts for personal branding, namely specialization, leadership, personality, difference, appearance, unity, constancy, and good name.
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