DOI of the published article https://doi.org/10.37826/spektrum.v10i2.239
Self-Image Construction In New Media Via Instagram Application (Semiotic Analysis Of @Maudyayunda Instagram Posts)
Konstruksi Citra Diri Dalam Media Baru Melalui Aplikasi Instagram (Analisis Semiotik Postingan Instagram @Maudyayunda)
DOI:
https://doi.org/10.21070/ups.384Keywords:
Construct, Self Image, Instagram, New MediaAbstract
Instagram is a social media networking application that functions as a place to share photos and videos in forming a person's self-image, both positive and negative images in any angle. The object chosen is Maudy Ayunda. This study aims to find out how self-image can be built through Instagram account posts. This type of research is descriptive research with a qualitative approach method that uses a constructivist paradigm with Ferdinand de Saussure's semiotic theory. The results of this study are self-image on the @maudyayunda Instagram account formed from components of verbal and non-verbal messages that can be seen from the description of uploaded photos with the style of dress and photo style at certain moments. The conclusion is that Maudy Ayunda has a personality in building her self-image that is passionate about learning, a woman who is elegant and critical, inspirational, and has a healthy lifestyle.
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