User Decision Factors in Financial Apps : Application Features, Utility, and Risk Analysis
Faktor Keputusan Pengguna dalam Aplikasi Keuangan: Fitur Aplikasi, Utilitas,dan Risiko
DOI:
https://doi.org/10.21070/ups.3787Keywords:
e wallet dana, partial least square, smartplsAbstract
This study aims to determine the role of application features, utilitarian benefits, and the level of risk in influencing usage decisions in users of the funds application. This study uses a causal quantitative approach with the populationbeing users of the funds application. This research was conducted using probability sampling method with simple random sampling technique. Data collection techniques
by distributing questionnaires and answers will be measured on a Likert scale. The data analysis technique uses the PLS-SEM method with the help of SmartPLS software version 3.0. The results of this study indicate that application features, utilitarian benefits, and risk levels have a positive and significant effect on the decision to use the fund application. The implication of this research is to increase company awareness in optimising the existing infrastructure in the funds application, so as to increase the convenience of users.
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