Increasing Brand Image, Sales Promotion and Quality Product on Customer Buying Interest at PT. Berkah Sukses Persada
Peningkatan Brand Image, Sales Promotion dan Quality Product terhadap Minat Beli Konsumen PT.Berkah Sukses Persad
DOI:
https://doi.org/10.21070/ups.3636Keywords:
Brand Image, Sales Promotion, Quality product, Consumer Purchase InterestAbstract
In order to comprehend how brand image, sales promotion, and product quality impact customer purchasing interest factors, research has been conducted at PT.BERKAH SUKSES PERSADA. In the fast food catering industry at PT.BERKAH SUKSES PERSADA in Sidoarjo, this research seeks to ascertain how customer purchase intention is impacted by brand image, sales promotion, and product quality. The Slovin formula was used to arrive at the study's sample of 100 people. Multiple linear regression analysis and a quantitative approach based on associations are also provided. Brand perception, sales promotion, and product quality were shown to have a bearing on consumers' propensity to buy from PT.BERKAH SUKSES PERSADA in Sidoarjo. According to the findings, there is a highly positive and statistically significant correlation between consumers' perceptions of a brand and their propensity to make a purchase, as well as a highly positive between product quality and consumers' requests to make a purchase.
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