The Influence of Brand Equity, Product Quality, and Price on 3second Hoodie Purchase Decisions
Pengaruh Ekuitas Merek, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Hoodie 3second
DOI:
https://doi.org/10.21070/ups.3604Keywords:
Brand Equity, Product Quality, Price and Customer SatisfactionAbstract
This research is about the factors that affect customer satisfaction. Various factors that can affect customer satisfaction are brand equity, product quality and the price of a product. The purpose of the following study is to determine the effect of brand equity, product quality and price either partially or simultaneously on customer satisfaction. This research is included in the category of quantitative research methods. This research was conducted at outlet 3Second Sidoarjo Branch. The sample of this study was 200 respondents. Data collection techniques in this study used questionnaires. Data analysis techniques in this study use the help of SmartPLS 3.0 software. This research proves that brand equity affects customer satisfaction, product quality affects customer satisfaction, price affects customer satisfaction.
Downloads
References
Dellyanti, F., & Sari, D. K. (2023). Leather Wallet Purchasing: Quality, Price, and Advertising Influence. Academia Open, 8(1 SE-Business and Economics). https://doi.org/10.21070/acopen.8.2023.3947
Ghozali. (2018). Teknik Analisis Data. In gramedia.
Hasanah, N., & Usman, O. (2021). Influence of brand image, price, and product quality on purchase decision on lazada e-Commerce. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3768312
Jauhari, T. (2023). Pengaruh Ekuitas Merek yang Terdiri Dari Loyalitas Kesadaran Kualitas dan Kesan Merek Terhadap Keputusan Pembelian. 9(1), 141–150.
Kertajasa, D., & Sukmono, R. A. (2022). The influence of brand image, brand trust, product quality, and price on the purchase decision of Kampoeng roti Tropodo Waru Sido. Academia Open, 7. https://doi.org/10.21070/acopen.7.2022.3484
Kurniawan, M. A., & Indayani, L. (2023). The influence of brand image, product quality and price on the purchase decision of brownies in Sidoarjo Regency. Academia Open, 8. https://doi.org/10.21070/acopen.8.2023.3854
Maha Resti, I. (2021). Kepuasan Pelanggan Ditinjau Dari Kualitas Pelayanan, Varian Produk Dan Kualitas Produk. Jurnal Health Sains, 2(2), 278-282. https://doi.org/10.46799/jsa.v2i2.182
Massie, J. D. D. (2022). Pengaruh Persepsi , Ekuitas Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Sepeda Motor Honda ( Studi Pada Pt . Daya Adicipta Wisesa Di Manado ) The Effect Of Perception , Brand Equity. Jurnal Ekonomi & Bisnis, 10(3), 761–771.
Muhtarom, A., Zulyanti, N. R., & Mufidah, N. (2021). Analisis Pengaruh Ekuitas Merek, Kualitas Produk, Kualitas Pelayanan dan Promosi terhadap Loyalitas Pelanggan di Masa Kebiasaan Baru ( Studi Kasus PT Ladang Hijau Kecamatan Tikung Kabupaten Lamongan ). Jurnal Penelitian Manajemen Terapan (PENATARAN), 6(2), 101–113.
Mulyadi, M. N. (2022). Pengaruh Harga Terhadap Keputusan Pembelian Lapis Talas Kujang Bogor untuk Keperluan Usaha Waralaba. Jurnal Ilmiah Manajemen Kesatuan, 10(3), 511–518. https://doi.org/10.37641/jimkes.v10i3.1539
Pramaisella, M., & Usman, O. (2021). Influence of brand image, price, and product quality on Shopee user purchase decision (Shopee user study in Jabodetabek). SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3767974
Prayogo, K. D., & Sari, H. M. (2022). The influence of brand equity, price and service quality on vapor product purchase decisions. Indonesian Journal of Law and Economics Review, 16. https://doi.org/10.21070/ijler.v15i0.783
Rizan, M., Nauli, M. O., & Mukhtar, S. (2017). The influence of brand image, price, product quality and perceive risk on purchase decision transformer product pt. Schneider Indonesia. JRMSI - Jurnal Riset Manajemen Sains Indonesia, 8(1), 101-119. https://doi.org/10.21009/jrmsi.008.1.06
Rosdiana, R., Salma Fariani, N., Putri Anjayani, R., & Nurliawan Sari, S. (2023). Pengaruh Ekuitas Merek Terhadap Kinerja Pasar. Jurnal Matketgram, 1(1), 93–105.
Rozi, F., & Sari, D. K. (2022). Analyzing the Influence of Brand Image, Product Quality, and Price on Consumer Purchase Choices. Academia Open, 7(0 SE-Business and Economics). https://doi.org/10.21070/acopen.7.2022.3040
Sari, I. R., & Harti. (2021). Pengaruh kualitas produk , harga dan promosi terhadap keputusan pembelian Effect of product quality , price and promotion on purchasing decisions. Akuntabel, 18(3), 444–451.
Satdiah, A., Siska, E., & Indra, N. (2023). Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Toko Cat De ’ lucent Paint. CiDEA Journal, 2(1), 24–38.
Soegiyono. (2020). Metode Penelitian Kuantitatif, Kualitatif dan R&D. In Bandung: Alfabeta.
Sukmarani, A. (2022). Pengaruh Ekuitas Merek terhadap Keputusan Pembelian. Jurnal Pendidikan Dan Kewirausahaan, 10(3), 890–899. https://doi.org/10.47668/pkwu.v10i3.564
Yulianto, mochammad rizal. (2019). Analisis Pengaruh Electronic Word Of Mouth Terhadap Kepercayaan Dan Citra Merek Serta Dampaknya Terhadap Keputusan Pembelian (Studi Pada Konsumen Lazada.co.id di Semarang). Diponegoro Journal of Management, 8, 3.
Downloads
Additional Files
Posted
License
Copyright (c) 2023 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
