DOI of the published article https://doi.org/10.37826/spektrum.v10i2.240
Perception Analysis on Followers of The @Coffeeineseeker Account as A Source of Information About Coffee Shop
Analisis Persepsi pada Followers Akun @Coffeeineseeker Sebagai Sumber Informasi tentang Coffee Shop
DOI:
https://doi.org/10.21070/ups.360Keywords:
Coffee culture, Digital natives, FOMO, Netnography, Sensation & perceptionAbstract
The use of social media has become a natural thing in the normal life of every individual and has resulted in the emergence of an urge to stay abreast of what is trending. This study specifically discusses Instagram social media. Instagram is one of the platforms that have more users than young people. Instagram contains a variety of interesting and trendy content in different themes and contexts. The ease of access to Instagram makes it easy for users to find uploads that suit each individual's interests and preferences. Building a personal image of Instagram users can be done by uploading content that contains the interests and preferences of each individual, which is by what kind of character you want to show to the internet. Interests and likes here are from Coffee Shop enthusiasts who follow the @coffeeineseeker account as a source of the latest information about the Coffee Shop.
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