The Influence of Taste, Price, and Location on Consumer Purchase Interest in Kober Mie Setan Ponti Sidoarjo
Pengaruh Cita Rasa, Harga, dan Lokasi terhadap Minat Beli Konsumen Kober Mie Setan Ponti Sidoarjo
DOI:
https://doi.org/10.21070/ups.3595Keywords:
taste, price, location, buying interestAbstract
This study aims to partially analyze and describe the effect of taste, price, and location on consumer buying interest in the devil noodle ponti sidoarjo. The method used in this research is descriptive quantitative method. By distributing questionnaires to consumers at Kober Mie Setan Ponti Sidoarjo as a data collection technique. The total sample used in this study amounted to 100 respondents. The data analysis technique used is multiple linear regression. The sampling technique uses accidental sampling method, namely by distributing questionnaires to respondents who are accidentally met. The results of this study indicate that taste has no effect on consumer buying interest, price has an effect on consumer buying interest, location has an effect on consumer buying interest.
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