Influence Brand Image, Price, and Promotion on Purchase Decisions for Gamis Pelangi Hijab Products in Driyorejo
Pengaruh Citra Merek, Harga, dan Promosi terhadap Keputusan Pembelian Produk Gamis Pelangi Hijab di Driyorejo
DOI:
https://doi.org/10.21070/ups.3564Keywords:
Brand Image, Price, Promotion, Purchase DecisionAbstract
This study aims to determine the effect of brand image, price, and promotion on purchase decisions for Gamis Pelangi Hijab in Driyorejo. This research is a type of descriptive research using quantitative methods. Sampling by methode purposive sampling as well as of samples in this study many as 96 respondents. This data collection technique was carried out by distributing questionnaires. This study used multiple linear regression analysis using the statistical tool SPSS version 22. The results of this study indicate that. (1) Brand images effect purchasing decisions for Gamis Pelangi Hijab in Driyorejo. (2) Price effect on purchasing decisions for Gamis Pelangi Hijab in Driyorejo (3) Promotions effect purchasing decisions for Gamis Pelangi Hijab in Driyorejo.
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