The Development Strategy of the Atozz Sandals Product Using the QFD Method
Strategi Pengembangan Produk Sandal Atozz dengan Metode QFD
DOI:
https://doi.org/10.21070/ups.3554Keywords:
QFD, HOQ, Product ATOZZAbstract
Atozz brand sandals are sandal products that will continue to develop in the future, so there are still many things to improve from this product. Therefore, this research aims to determine what consumers expect from Atozz sandals products in the future regarding improving the deficiencies in the products. This development research uses the Quality Function Deployment method. The results of this study concluded that the attributes can be prioritized first on the attribute of always doing service consistently. The second development is improving the selection of raw materials starting from making with strong glue. This development can make the products not easily separated when exposed to water, and the product is more durable and long-lasting.
Downloads
References
K. Sen, G. Prybutok, and V. Prybutok, “The Use of Digital Technology for Social Wellbeing Reduces Social Isolation in Older Adults: A Systematic Review,” SSM-population Heal., vol. 17, p. 101020, 2022.
A. Oktavenia, “Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Handphone Nokia Dengan Citra Merek Sebagai PemediSari, Halim, TSari, Halim, Tanjung, Permadi, Prasetio, Hasnidar, Dewi, Arfandi, Sudarso, & Hasyim. (2021). MaLindawati, S., Hendri, M., & Hutahaean, J.,” E-Jurnal Manaj. Univ. Udayana, vol. 8, no. 3, p. 1374, 2019.
Y. I. Abi, “Pengaruh Brand image dan Kualitas Produk Terhadap Keputusan Pembelian pada KFC di Kota Bengkulu,” Manag. Insight J. Ilm. Manaj., vol. 15, no. 1, pp. 95–107, 2020.
A. Cennatal, “Pengaruh Promosi, Kualitas Pelayanan dan Kualitas Produk terhadap Keputusan Pembelian pada PT Saf Mitra Abadi.” Prodi Manajemen, 2020.
A. Mundir and A. A. Rahayu, “Pengaruh Bauran Pemasaran 4P (Produk, Price, Place, Promotion) Dan Kualitas Pelayanan Berbasis Syariah Terhadap Keputusan Konsumen Untuk Membeli Di Toko Yunika Jabon Sidoarjo,” J. Mu’allim, vol. 4, no. 1, pp. 34–52, 2022, doi: 10.35891/muallim.v4i1.2949.
D. T. Khusuma and H. Utomo, “Pengaruh Dimensi Kualitas Produk Terhadap Kepuasan Konsumen Venice Pure Aesthetic Clinic Salatiga,” Among Makarti, vol. 13, no. 2, pp. 78–88, 2021, doi: 10.52353/ama.v13i2.199.
A. Pratama and Realize, “Pengaruh Kualitas, Brand Image dan Promosi terhadap Keputusan Pembelian Smartphone Samsung Pada Mahasiswa,” J. Ilm. Simantek, vol. 4, no. 1, pp. 31–41, 2020.
A. Nazarudin, N. L. W. S. Telagawathi, and G. P. A. J. Susila, “Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Laptop Merek Asus pada Mahasiswa Jurusan Manajemen,” Bisma J. Manaj., vol. 5, no. 1, pp. 17–25, 2019.
N. Meshko and A. Savinova, “Digital Marketing Strategy: Companies Experience During pandemic,” VUZF Rev., vol. 5, no. 4, pp. 41–49, 2020, doi: 10.38188/2534-9228.20.4.05.
R. F. A. Pasaribu, I. L. Sianipar, Y. F. Siagian, and V. Sartika, “Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Produk Soyjoy Pt. Amerta Indah Otsuka Kota Medan,” J. Manaj., vol. 5, no. 1, pp. 45–52, 2019, [Online]. Available: https://www.ejournal.lmiimedan.net/index.php/jm/article/view/52
B. S. Putra, “Kualitas Pelayanan Pencatatan Nikah di Kantor Urusan Agama Kecamatan Padakembang Kabupaten Tasikmalaya Tahun 2019,” 2020, [Online]. Available: http://digilib.uinsgd.ac.id/35498/
Abdul Gofur, “Pengaruh Kualitas Pelayanan Dan Harga Terhadap,” J. Ris. Manaj. dan Bisnis Fak. Ekon. UNIAT, vol. 4, no. 1, pp. 37–44, 2019.
R. F. Baskara, M. B. D. Anastasia, and J. G. Argo, “Analisis Pengaruh Kualitas Pelayanan Terhadap Pembelian Ulang Melalui Kepuasan Pelanggan Pada Aplikasi Traveloka,” Korelasi, vol. 2, pp. 1645–1659, 2021.
T. Wicaksono, M. B. Hossain, and C. B. Illés, “Prioritizing Business Quality Improvement of Fresh Agri-food SMEs through Open Innovation to Survive the Pandemic: A QFD-based Model,” J. Open Innov. Technol. Mark. Complex., vol. 7, no. 2, p. 156, 2021.
C. Y. P. Chan, K.-S. Chin, C. Chan, and K. L. Tsui, “An Analysis of Passengers’ Ride Needs of Urban Rail Transit Services: Application of Quality Function Deployment,” Int. J. Qual. Innov., vol. 5, pp. 1–21, 2019.
M. M. Pandey, “Evaluating the Strategic Design Parameters of Airports in Thailand to Meet Service Wxpectations of Low-Cost Airlines using the Fuzzy-based QFD Method,” J. Air Transp. Manag., vol. 82, p. 101738, 2020.
A. R. Saputro, A. A. Rohman, and R. Akbar, “Rancangan Recycle dan Redesign Produk Sepatu Bola Bekas Menggunakan Metode Quality Function Deployment ( QFD ),” vol. 6, no. 2, 2022.
N. A. Rahmah, “Pengembangan Alat Pembersih Teripang Holothuroidea’s Innovation Technology Automation (HITA) Dengan Metode Quality Function Deployment (QFD) Studi Kasus …,” J. Manuf. Ind. …, vol. 1, no. 1, pp. 14–25, 2023, [Online]. Available: https://journal.um-surabaya.ac.id/index.php/MINE-TECH/article/view/16566%0Ahttps://journal.um-surabaya.ac.id/index.php/MINE-TECH/article/viewFile/16566/5905
D. F. Natakusumah, A. A. P. A. S. Wiranatha, and I. K. Satriawan, “Strategi Pengembangan Usaha melalui Peningkatan Kualitas Produk Ice Coconut Long Black di Titik Temu Coffee Shop, Seminyak, Badung,” J. Rekayasa dan Manaj. Agroindustri ISSN, vol. 2503, p. 488X, 2019.
A. G. Bestari, “Pembuatan Tote Bag Dengan Hiasan Textile Painting Sebagai Upaya Sustainable Fashion,” Pros. Pendidik. Tek. Boga Busana, vol. 15, no. 1, 2020.
M. Waruwu, “Pendekatan Penelitian Pendidikan: Metode Penelitian Kualitatif, Metode Penelitian Kuantitatif dan Metode Penelitian Kombinasi (Mixed Method),” J. Pendidik. Tambusai, vol. 7, no. 1, pp. 2896–2910, 2023.
S. Riyanto and A. A. Hatmawan, Metode Riset Penelitian Kuantitatif Penelitian di Bidang q Manajemen, Teknik, Pendidikan dan Eksperimen. Deepublish, 2020.
Y. Prananda, D. R. Lucitasari, and M. S. Abdul Khannan, “Penerapan Metode Service Quality (Servqual) Untuk Peningkatan Kualitas Pelayanan Pelanggan,” Opsi, vol. 12, no. 1, p. 1, 2019, doi: 10.31315/opsi.v12i1.2827.
D. K. Listanto, C. Chalil, and I. N. Santi, “Pengaruh Kualitas Layanan Dan Harga Terhadap Kepuasan Konsumen Membeli Di J.Co Donuts Dan Coffe Palu Grand Mall,” J. Ilmu Manaj. Univ. Tadulako, vol. 5, no. 3, pp. 240–250, 2020, doi: 10.22487/jimut.v5i3.156.
Downloads
Additional Files
Posted
License
Copyright (c) 2023 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
