Multimedia Based Electric Car Brochure Design Using Augmented Reality
Rancang Bangun Brosur Mobil Listrik Berbasis Multimedia Menggunakan Augmented Reality
DOI:
https://doi.org/10.21070/ups.3534Keywords:
Electric Car, Augmented Reality, MarketingAbstract
The need for visual media is due to the increasing sales of electric vehicle sales, car manufacturers are trying to promote them effectively. Electric car marketing is often handled by the marketing department through the use of media such as catalogs. AR or augmented reality is one of the technologies that can be used To facilitate the creation of applications, this application is made using the Multimedia Development Life Cycle (MDLC) method. This research was conducted as another way to promote electric car brochures by utilizing Augmented Reality technology made using Unity 3D software VuforiaSDK. And testing is done directly by researchers using alpha testing with the Black Box Testing method with the results of all systems can function. Based on the research that has been done, with the results of making the Electric Car Sales Promotion Media application using Augmented Reality technology can display 3D objects to potential customers.
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