Marketing Communication Strategy for Umroh and Hajj Jama'ah at PT. Ebad Al-Rahman Sidoarjo Tourism
Strategi Komunikasi Pemasaran pada Jama'ah Umroh dan Haji di PT. Ebad Al-Rahman Wisata Sidoarjo
DOI:
https://doi.org/10.21070/ups.3398Keywords:
Marketing Communication, Advertising, Personal SellingAbstract
The Muslim population in Indonesia is the 3rd largest population in the world, namely 87.20%, so Indonesia is a country that has a great opportunity to carry out the 5th pillar of Islam: "Go to Hajj if you can" However, on 27-2-2020 the Arab Government Saudi Arabia has suspended Umrah to prevent the entry of the COVID-19 virus in Saudi Arabia. The postponement of Umrah departure until February 2022. The postponement of Umrah has caused several pilgrims who registered to withdraw Umrah funds from PT. Ebad Al Rahman Tourism. So it is necessary to carry out marketing communications which include advertising, personal selling, sales promotion, publicity and direct marketing. The method used is a qualitative approach, proposive sampling, interviews, and documentation. The results of the study show that the strategies that are carried out on an ongoing basis are advertising and publication.
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