Perceptions of Students About PAN 12 Song on Tiktok
Persepsi Mahasiswa dan Pelajar Tentang Lagu PAN 12 di Tiktok
DOI:
https://doi.org/10.21070/ups.3384Keywords:
Public and Student Perceptions, AN Song 12, TiktokAbstract
In the increasingly developing digital era, social media has become an effective tool for spreading political messages to a wider audience. One of the most popular social media platforms today is Tiktok, which has become a platform for many political campaigns to reach and interact with young voters. In this context, the National Mandate Party (PAN) as a political massages. One example is the campaign using the song “PAN 12” which has become viral on Tiktok. This study uses the concept of public perception theory according to Davidoff. In this discussion, the findings from research that has been carried out in the field will be described to discuss acceptance of public massages about the PAN 12 song on Tiktok. There are several factors that could influence Davidoff’s perception, which may be influence in this context. Namely the influence factor of social media and massage characteristics.
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