Eiger Product Promotion Strategy on Instagram @eiger.sidoarjo
Strategi Promosi Produk Eiger di Instagram @eiger.sidoarjo
DOI:
https://doi.org/10.21070/ups.3326Keywords:
Promotion Strategy, Eiger, InstagramAbstract
This study aims to find out how the promotion strategy carried out by the Eiger brand through Instagram social media is to increase sales based on social media marketing theory. The method in this study uses a qualitative approach with a descriptive type. The data used in this study consisted of primary data and secondary data. This research focuses on Eiger product promotion strategies at @eiger.sidoarjo. The theory used is the theory of social media marketing. The subject of this research is Eiger's product promotion strategy and the object of this research is @eiger.sidoarjo. Based on the results that the researchers did, Eiger Sidoarjo's Instagram remains consistent in promoting and increasing the engagement of its customers based on social media marketing through social media content on the Instagram account @eiger.sidoarjo. As for some of the strategies used by Eiger Sidoarjo to increase sales by using social media marketing theory.
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