Influence Brand Image, Brand Ambassador and Consumer Satisfaction to Repurchase Intention on Skin Care Products Scarlett Whitening in Sidoarjo
Pengaruh Brand Image, Brand Ambassador dan Kepuasan Konsumen terhadap Repurchase Intention Pada Produk Perawatan Kulit Scarlett Whitening di Sidoarjo
DOI:
https://doi.org/10.21070/ups.3106Keywords:
Brand Image, Brand Ambassador, Consumer satisfaction, Repurecase IntentionAbstract
This study tudy aims to determine the effect Brand Image, Brand Ambassador and Consumer Satisfaction Againstrepurchase intention on Scarlett Whithening products in Sidoarjo. This research is a type of descriptive research using quantitative methods. Sampling in this study was carried out by techniqueNon Probability Sampling by methodPurposive Sampling as well as the number of samples in this study as many as 96 respondents. This study uses data collection techniques by distributing questionnaires. The data analysis technique used in this study was multiple linear regression analysis using the statistical tool SPSS version 16.0. The results of this study indicate thatBrand Image positive and significant effect onrepurchase intention consumers of Scarlett Whitening products in Sidoarjo,Brand Ambassador did not have a positive and significant effect onrepurchase intention consumers of Scarlett Whitening products in Sidoarjo, and consumer satisfaction has a positive and significant effect onrepurchase intention consumers of Scarlett Whitening products in Sidoarjo
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