Impact of Digital Marketing, Electronic Word of Mouth and Price on Customer Purchasing Deciosions for Baby Squid Chili Sauce
Dampak Digital Marketing, Electronic Word of Mouth dan Harga Terhadap Keputusan Pembelian Konsumen pada Sambal Baby Cumi
DOI:
https://doi.org/10.21070/ups.3094Keywords:
Digital marketing, electronic word of mouth, price, customer decisionsAbstract
This study aims to analyze the impact of digital marketing, electronic word of mouth and price on customer purchasing decisions on baby squid chili sauce. The method used in this research is a quantitative of a google form. This study involved 96 people who met the author’s criteria. Based on the results of the research, it was found that digital marketing, electronic word of mouth and price had a positive impact on UMKM. This is evidenced by the significabt test result on these variables and based on the field saying that people know UMKM Imario Premio through social media. Thus it can be concluded that digital marketing, electronic word of mouth and prices have a positif influence on UMKM.
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