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Visual Culture Army BTS Sidoarjo: Netnographic Study Forms Love of Boyband BTS Fans


Budaya Visual Army BTS Sidoarjo: Studi Netnografi Bentuk Kecintaan Penggemar Boyband BTS

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DOI:

https://doi.org/10.21070/ups.296

Keywords:

Visual Culture, Army BTS, Netnografi, Instagram, WhatsApp

Abstract

Social media makes it easy for anyone to interact. This makes cultural exchange via the internet have no time and space boundaries. Such as visual culture whose representation can be in the form of film, music, design, lifestyle and others which are easily formed through social media. The aim of this research is to describe the visual culture of Army BTS Sidoarjo using netnography methods. The research method is a qualitative approach with Army Sidoarjo informants. The data collection technique uses netnographic data collection such as archival data, elicitation data and field notes data. Then the netnographic data analysis technique uses an inductive approach. The result of the research is that the visual culture of Army BTS Sidoarjo is created through joint activities such as posting photos, videos, works through the WhatsApp Army Sidoarjo group or on Instagram which are created to form a certain perception about the Sidoarjo Army.

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Posted

2023-02-17