The Electronic Word Of Mouth, Brand Trust and Brand Image Its Influence on Repurchase Intention CV. Asih Jaya
Electronic Word Of Mouth, Brand Trust dan Brand Image Terhadap Repurchase Intention CV Asih Jaya
DOI:
https://doi.org/10.21070/ups.2941Keywords:
Electronic Word Of Mouth, Brand Trust, Brand Image, Repurchase IntentionAbstract
The purpose of the research is to understand whether electronic word of mouth, brand image, and brand trust have a partial and simultaneous impact on repurchase intentions. The data used in the study were obtained from distributing questionnaires to respondents via the Google form. The research sample is 103 respondents. The method used in this study is a survey method using SPSS version 26 for windows. Test reliability, validity, normality, heteroscedasticity, autocorrelation, multiple linear regression, F test, t test, and test the coefficient of determination. So the results: (1) Electronic Word of Mouth gives a partially significant effect on repurchase intention (2) brand trust gives a partially significant effect on repurchase intention (3) Brand image gives a partially significant effect on repurchase intention. (4) brand trust, Electronic Word of Mouth, and brand image simultaneously have a significant effect on repurchase intention.
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