Malaikamoza's Marketing Strategy Through Tiktok Shop Live Streaming

Abstract

Tiktok is one of the social media that is used as a means of spreading information through video, the tiktok application also has a live streaming feature to market and buy directly through the tiktok application itself, so it is a great opportunity to be able to get consumers who are not previously familiar with the seller's product to be able to get to know and even change purchasing decisions seller's product. Malaikamoza is an online store that markets its products through the tiktok shop and sales via tik tok live streaming. Based on this background, this study aims to find out and describe the marketing strategy carried out by Malaikamoza through live streaming on TikTok to create top of mind products. This research was studied using two components of marketing strategy, namely message strategy and media strategy. The research was conducted using descriptive qualitative methods with a constructivism paradigm. the results found using a marketing strategy with message strategy and media strategy on Malaikamoza's live streaming tiktok managed to increase the number of audience and the quality of the toko account starting from the number of followers to sales.