Social Media as Digital Marketing Tool in MSMEs: A Systematic Literature Review
Media Sosial sebagai Alat Pemasaran Digital di UMKM: Tinjauan Literatur yang Sistematis
DOI:
https://doi.org/10.21070/ups.2755Keywords:
Social Media, Digital Marketing, MSMEsAbstract
The pandemic has caused difficulties for micro, small, and medium enterprises (MSMEs) in managing their finances, as all activities have been temporarily halted for health recovery. As a result, MSMEs have experienced losses in sales. One of the ways to ensure continuous sales and attract more buyers is by utilizing digital marketing. There are various options available in digital marketing, and one of them is leveraging social media platforms. To address this issue, a Systematic Literature Review was conducted to document and review all articles related to enhancing social media utilization as a digital marketing tool to facilitate sales for MSMEs. A total of 20 nationally and internationally accredited journal articles were accessed from DOAJ, Google Scholar, and lens.org. The findings of the literature review study analyzed these 20 research articles that suspected social media as a digital marketing strategy to facilitate sales for MSMEs.
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