DOI of the published article https://doi.org/10.29408/jit.v6i2.12275
Digital Catalog for Promoting Women's Bags Based on Augmented Reality (Case Study of UMKM UD.Kreatif)
Katalog Digital untuk Promosi Tas Wanita berbasis Augmented Reality (Studi Kasus UMKM UD.Kreatif)
DOI:
https://doi.org/10.21070/ups.2673Keywords:
Augmented Reality, Marketing, 3D ObjectAbstract
In today's era, marketing techniques use brochures, pamphlets, video advertisements, newspapers and word of mouth. This has a deficiency in consumer confidence because it cannot interact directly with the product of interest. A good marketing strategy methodology will influence buyer interest and increase sales traffic. Business progress can be seen from the marketing sector which continues to increase. Entrepreneurs use marketing methods in the form of pamphlets and word of mouth. This application is able to provide experience to potential customers to interact directly with products in Augmented Reality. This application displays 3D objects in real time and sees the shape of the object in detail, potential customers have more confidence in the product to be purchased. This application feature can add other objects stored in external storage or in the form of links, so users don't have to bother rebuilding the application when they want to add other objects
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