Technological Developments on Purchasing Decisions in the Tokopedia Marketplace
Perkembangan Teknologi Terhadap Keputusan Pembelian di Marketplace Tokopedia
DOI:
https://doi.org/10.21070/ups.2616Keywords:
E-Service Quality, E-Money, E-Word of Mouth, Purchase DecisionAbstract
This study aims to determine that e-service quality, e-money, and e-word of mouth simultaneously affect purchasing decisions. This research uses quantitative methods. Sampling uses non-probability sampling techniques and accidental sampling methods. There were 100 respondents involved in this study. Data collection using a questionnaire distributed via google form. And in data processing using the SPSS Statistic 16 program. This study found that e-service quality has a significant effect on purchasing decisions, e-money has a significant effect on purchasing decisions, and e-word of mouth has a significant effect on purchasing decisions in the Tokopedia marketplace.
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