Content Analysis of Environmental Care Messages through Instagram Social Media @ecoton.id
Analisis Konten Pesan Peduli Lingkungan melalui Media Sosial Instagram @ecoton.id
DOI:
https://doi.org/10.21070/ups.2576Keywords:
Content Analysis, Social Media, InstagramAbstract
This research describes the role of Instagram social media, especially the @ecoton.id account, in conveying environmental awareness messages. This research uses a qualitative method with a content analysis approach. This research aims to analyze environmental care content, which is delivered through Instagram social media by using Instagram content from the @ecoton.id account. The educational and campaign content uploaded by the account focuses on information about environmental issues, waste management, and community participation. In the analysis, educational content seeks to spread environmental knowledge and awareness, while campaign content seeks to invite people to participate in the environmental care movement. Instagram is considered effective in reaching many people and encouraging community participation through interaction features such as like, comment, and share. This study concludes that Instagram is an appropriate and effective social media in campaigning for the environmental awareness movement
Downloads
References
O. Soemarwoto, Analisis Mengenai Dampak Lingkungan. Gajah Mada University Press, 2009.
L. Jhon, Teori komunikasi = theories of human communication. Salemba Humanika , 2011.
A. Macarthy, 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! CreateSpace Independent Publishing Platform, 2015.
I. K. Syafiie, Sistem pemerintahan Indonesia , Ed. rev., cet. 2. Jakarta: Rineka Cipta, 2002, 2002.
A. Huraerah, PENGORGANISASIAN dan PENGEMBANGAN MASYARAKAT: Model dan Strategi Pembangunan Berbasis Kerakyatan. Humaniora, 2008, 2008.
Asmani and J. Ma’mu, Buku Panduan Internalisasi Pendidikan Karakter di Sekolah . Yogyakarta : Diva Press , 2013.
Eriyanto, ANALISIS ISI: PENGANTAR METODOLOGI UNTUK PENELITIAN ILMU KOMUNIKASI DAN ILMU-ILMU SOSIAL LAINNYA. PRENADAMEDIA GROUP, 2011.
A. Subhah Nafsyah, S. Rahayu Maulidyah, A. Srirazki Nurlia, and W. Putri Adhyanti, “ANALISIS KONTEN MEDIA SOSIAL INSTAGRAM BY.U SEBAGAI MEDIA PENYEBARAN INFORMASI & KOMUNIKASI,” vol. 2, no. 2, pp. 1–11, 2022, [Online]. Available: https://massive.respati.ac.id
J. Ilmiah and K. Makna, “Optimalisasi Instagram @Siapdarling Sebagai Media Komunikasi Sosial Pembangunan Untuk Mengkampanyekan Generasi Muda Sadar Lingkungan,” vol. 10, no. 1, pp. 17–27, 2022, doi: 10.30659/jikm.10.1.17-27.
P. Rahmadhani et al., “Pengaruh Media Sosial Twitter @Greenpeace.Id Terhadap Sikap Peduli Lingkungan.”
G. Shabrina Ulfa et al., “Jurnal Komunikasi Pembangunan eISSN 2442-4102 Bulan Februari.”
Sugiyono, Metode Penelitian Kombinasi (Mixed Methods). Bandung: CV Alfabeta, 2018.
J. Ahmad, “Desain Penelitian Analisis Isi (Content Analysis).”
Mardiana, “PENGARUH EDUKASI TERHADAP PENGETAHUAN SISWA SEKOLAH DASAR DI KECAMATAN MUARA PAWAN KETAPANG TENTANG PENGGUNAAN OBAT MELALUI PROGRAM APOTEKER CILIK,” Nov. 2020.
S. Fatimah, “Kampanye sebagai Komunikasi Politik: Esensi dan Strategi dalam Pemilu,” vol. 1, no. 1, 2018.
Downloads
Additional Files
Posted
License
Copyright (c) 2023 UMSIDA Preprints Server
This work is licensed under a Creative Commons Attribution 4.0 International License.
