The Decision to Purchase Aerostreet Shoes in Sidoarjo in Terms of Price, Quality Product, and E-word of Mouth
Keputusan Pembelian Sepatu Aerostreet di Sidoarjo Ditinjau dari Harga, Kualitas Produk, dan E-Word Of Mouth
DOI:
https://doi.org/10.21070/ups.2574Keywords:
Price, Product Quality, Electronic Word of Mouth, Purchase DecisionsAbstract
This study aims to determine that price, product quality, and Electronic Word Of Mouth have a partial effect on purchasing decisions. This study uses a quantitative approach. Sampling used non probability sampling technique and accidental sampling technique. There were 96 respondents involved in this study. Data collection uses questionnaires distributed through the Google form. As well as processing the data using the SPSS statistics program 16. This study found that price has affect on purchasing decisions, product quality has affect on purchasing decisions, and Electronic Word of Mouth has affect on purchasing decisions for Aerostreet shoes in Sidoarjo.
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