How E-Service Quality, Customer Rating, and Customer Engagement Affect Buying Decisions for Local Brand Flickabags
Bagaimana E-Service Quality, Customer Rating, Dan Customer Engagement Mempengaruhi Keputusan Pembelian Pada Produl Lokal Flickabags
DOI:
https://doi.org/10.21070/ups.2336Keywords:
- e-service quality, customer rating, customer engagement, customer loyalty, purchasing decisions, marketing decisionsAbstract
This researcher aims to identify marketing strategies to help deal with similar product competition from this local retail business, which focuses on service quality and information spread through its e-service quality as well as feedback from seller and buyer relationships. The research methodology is quantitative research—population of retail business e-commerce customers in Sidoarjo district. The sampling technique and data collection used a random sampling technique and then distributed through the Google form. The number of samples is determined based on calculations using the Cochran formula. The results of this study indicate a relationship and a significant positive effect on each variable on purchasing decisions made by customers. Suggestions for future researchers by adding other variables influencing buying decisions on the web Flickabags e-money, endorsement, social media marketing, etc. It is hoped that future researchers can obtain more perfect results.
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