Analysis of Brand Awareness, Word of Mouth and Perceived Quality onPurchase Decisions for Shopeefood’s Users in Sidoarjo
Analisis Brand Awareness, Word of Mouth dan Perceived Quality terhadap Keputusan Pembelian pada Pengguna Shopeefood di Sidoarjo
DOI:
https://doi.org/10.21070/ups.2313Keywords:
Brand Awareness, Word of Mouth, Perceived Quality, Buying decisionAbstract
There are several factors that influence purchasing decisions including Brand Awareness, Word of Mouth, Perceived Quality. This study aims to determine Brand Awareness, Word of Mouth and Perceived Quality Analysis ofPurchase Decisions for Shopeefood Users in Sidoarjo. This study uses quantitative methods with primary data as a data source. The population in this study are Shopeefood users in Sidoarjo. The sampling method used was purposivesampling and the sample calculation formula, so the number of samples used in this study was 120 people. in this study using SPSS software version 27 with several tests including Validity and Reliability Tests, Descriptive StatisticalTests, Classical Assumption Tests (Normality Tests, Autocorrelation Tests, Heteroscedasticity Tests, MulticollinearityTests), Multiple Linear Regression Analysis, Hypothesis Tests (Partial Tests (Partial Tests) t), Simultaneous Test (f Test), Multiple Correlation Coefficient (R) and Multiple Determination Coefficient (R2))
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