Using Instagram as a Media in Building the Brand Image of Dapur Keinda
Penggunaan Instagram Sebagai Media Dalam Membangun Brand Image Dapur Keinda
DOI:
https://doi.org/10.21070/ups.2246Keywords:
Instagram, Social Media, Brand ImageAbstract
The eventual influx of the social network Instagram forces a lot of business contacts to use Instagram to market their products.
Kelinda's Kitchen as a fast food business, a positive brand image is very important to Dapur Kelinda belcaulsel is what sets it apart from other similar brands. strategy through social network Instagram Dapulr Kelinda to build brand image and what supporting factors are related to Build Brand Imagel Instagram on social network Dapulr Kelinda. What research data were collected during the observation and intelrvielw smartphone. The results of these studies show that Dapulr Kelinda builds a brand image through the social network Instagram meldia includes all brand image metrics, i.e. Elxcellllncel of brand associations, brand strength associations, Ulniqulenelss of brand associations so that all other indicators describe a good image about Dapulr Kelinda. Dapur Keinda then makes good use of Instagram's social media features for marketing.
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