Analysis Reception Beginning Voter Of Ganjar Pranowo Instagram Account as Political Education
Analisis Resepsi Pemilih Pemula terhadap Akun Instagram Ganjar Pranowo sebagai Edukasi Politik
DOI:
https://doi.org/10.21070/ups.2221Keywords:
Reception Analysis, First Time Voter, Ganjar Pranowo, Political EducationAbstract
This study aims to find out how the reception of beggining voters to political education exists on the Instagram account @ganjar_pranowo. Audience meanings were analyzed using Reception Theory from Stuart Hall encoding and decoding. This study uses a qualitative approach, collecting data through interviews and data analysis. This research found that there are various meanings from the audience for Instagram posts @ganjar_pranowo. Differences in informants' backgrounds on the Instagram account @ganjar_pranowo bring different meanings to the elements of political education displayed. Based on followers' decoding of posts on the @ganjar_pranowo account. They are very interested in the appearance of the upload on the feed from the @ganjar_pranowo account, starting from the color, caption, and concept of the upload. They feel they have found a solution to their political education problem after seeing the uploads on the account, so they feel enough with the product Instagram account @ganjar_pranowo.
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