The Role of Hedonic Shopping Motivation, Price Discount and Shopping Lifestyle to Impulse Buying on TikTok Shop
Peran Motivasi Belanja Hedonis, Potongan Harga, dan Gaya Hidup Belanja terhadap Pembelian Impulsif pada TikTok Shop
DOI:
https://doi.org/10.21070/ups.2218Keywords:
Hedonic Shopping Motivation, Price Diskon, Shopping Lifestyle, Impulse BuyingAbstract
This study aims to determine the effect of Hedonic Shopping Motivation, Price Discounts, and Shopping Lifestyle on Impulse Buying at TikTok Shops (a case study of people in the city of Sidoarjo). This research uses quantitative methods. The population in this study amounted to 160 respondents. Samples were taken using the Nonprobability Sampling technique with the Purposive Sampling method. Data analysis in this study used SPSS 22 for windows. The results of this study indicate that the hedonic shopping motivation variable has a significant effect on impulse buying, Price Discounts have a significant effect on Impulse Buying, and Shopping Lifestyle has a significant effect on Impulse Buying at the TikTok Shop.
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