Semiotic Analysis of Satire Memes on the Twitter Account @memefess
Analisis Semiotika Meme Sindiran pada Akun Twitter @memefess
DOI:
https://doi.org/10.21070/ups.2183Keywords:
Memes, Satire, Semiotic, TwitterAbstract
The use of digital media as a communication tool, one of which is by conveying messages through images such as Memes which are usually used for satirical messages, criticism, and material for laughter from events that are currently being discussed. But memes can cause problems when people think something can be used as a joke and the goal is to corner certain parties. This study uses qualitative methods with semiotic analysis of the Peirce model. The purpose of this research is to find out the meaning of the sign contained in the Satire Meme image as a medium for conveying what message is conveyed from the Creator or meme maker on the Twitter account @memefess. The results with the existence of memes can be a place for creative criticism in an open and varied manner. Memes can spread quickly because netizens feel that they match what is drawn.
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