Content Analysis of Instagram Social Media Accounts @3second Local Brand Fashion Products
Analisis Konten Akun Media Sosial Instagram @3second Produk Fashion Merek Lokal
DOI:
https://doi.org/10.21070/ups.2151Keywords:
Content, Instagram, Local FashonAbstract
The 3second brand originates from Indonesia which was founded in 2012, 3second is one of the local brands that has grown and developed in the Indonesian fashion market. With a focus on casual wear, the brand has managed to establish its presence in the domestic fashion industry and gain recognition from consumers in the country. 3second continues to develop its products by following the latest fashion trends and offering clothes with attractive designs and affordable prices for Indonesian consumers. This study aims to analyze the content of the Instagram @3second social media account in local brand fashion products. The results of the study show that fashion product content from local brands on social media Instagram @3second is generally liked by consumers and generates positive comments. Consumers like trendy, fashionable designs, and good quality. They also appreciate the brand's effort in engaging with users through comments and private messages.
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