Can E-Wom, E-Trust and Shopping Experience Affect Repurchase Intention of TikTok Shop Users in Sidoarjo ?
Dapatkah E-Wom, E-Trust dan Shopping Experience Berpengaruh terhadap Repurchase Intention pada Pengguna TikTok Shop di Sidoarjo ?
DOI:
https://doi.org/10.21070/ups.2132Keywords:
E-Wom, E-Trust, Shopping Experience, Repurchase Intention, TikTok ShopAbstract
This study aims to find out whether E-WOM, E-Trust, and Shopping Experience can affect Repurchase Intention at the TikTok Shop in Sidoarjo. This study uses a quantitative method with a phenomenon approach. Sources of data in this study come from primary and secondary data. The population used in this study are all users of the Toko Tiktok application in Sidoarjo. The sampling technique in this study used a non-probability sampling method with a purposive sampling technique. Level of measurement with an interval scale through a Likert scale / 5-point scale with ratings strongly agree (5), agree (4), neutral (3), disagree (2), strongly disagree (1). The data analysis technique in this study used the Smart Partial Least Square (PLS) application program. The results of the study show that there is a partial effect of the variables E-WOM, E-Trust and Shopping Experience on Repurchase Intention for TikTok Shop users in Sidoarjo.
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