Representation of Cyberbullying in Social Media Instagram (Semiotic Analysis on @Rachelvennya Account)
Representasi Bentuk Cyberbullying dalam Media Sosial Instagram (Analisis Semiotika pada Akun @rachelvennya)
DOI:
https://doi.org/10.21070/ups.2098Keywords:
Representation, Semiotic, Social Media, Instagram, CyberbullyingAbstract
The development of the world of technology is marked by the emergence of new media known as social media. The use of social media also has a negative impact, one of which is the phenomenon of cyberbullying and Instagram is one of the social media platforms that most often experiences this phenomenon. This study analyzes the verbal and nonverbal meanings of picture posts and language text comments on the Instagram account @rachelvennya based on Ferdinand de Saussure's semiotic theory. The research method used is a qualitative approach with a descriptive research type. Data collection is done by observing assisted with documentation. The results showed that 5 of Rachel Vennya's Instagram posts that received negative comments had different forms of cyberbullying. And the language used by cyber bullies seems harsh, direct, and impolite
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