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The Role of Product Quality, Sevice Quality and Brand Image on Loyalty to Jenius Bank BTPN Users in Sidoarjo


Peran Kualitas Produk, Kualitas Layanan dan Brand Image terhadap Loyalitas pada Pengguna Jenius Bank BTPN di Sidoarjo

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DOI:

https://doi.org/10.21070/ups.2082

Keywords:

Product Quality, Service Quality, Brand Image, Loyalty

Abstract

This study aims to determine and explain the influence of product quality, service quality andbrand image on loyalty to Jenius Bank BTPN users in Sidoarjo. In this study using a type of quantitative research with hypothesis testing. The population usd in this research is BTPN bank Jenius users in Sidoarjo. In this study the sampling technique used isNon Probability Sampling. Sampling is done byAccidental Sampling with the number of respondents as many as 96 respondents. The data analysis technique in this study used multiple linear regression using the program SPSS Statistics version 26. The results of this study prove that the product quality variable partially has no effect and is not significant on loyalty, the service quality variable has a significant effect on loyalty, and the variablebrand image no effect and not significant to loyalty.

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2023-08-07

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